Marketing & Branding - 28th & 29th of August 2018


Marketing & Branding - 28th & 29th of August 2018


Goal of this module:

At the end of the training, the trainee will be able to produce a winning brand as well as learn how to manage and develop marketing activities, create an effective communication for launches and successful partnerships and generate customer loyalty. The trainee will leave with an annual calendar which will enable him/her to know how to develop and increase turnover year on year. He/she will be able to manage this on their own or understand how to delegate to a team around various projects to maximize the results.

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3 days from 9.00 to 17.00 with 1 hr lunch. Business-casual dress code.

This module is aimed at:

●      Future Managers who want to learn how to lead

●      Existing Owners and Managers who are keen to perfect their Leadership skills

●      Suitable for CIDESCO & VCTC Level 2 and 3 students who want a career in management


Leave with a complete strategy on how to lead a team to success:

●      Theoretical tools to understand how to attract and retain staff members

●      Learn how to use the practical tools to lead effectively and clearly

●      Learn the power of Time Management tools that give you extra time to expand your business and increase your income

●      This module has constant interaction through team and individual exercises

●      Leave with a plan of action that you can implement in your business straight away

Follow up and evaluation

The trainee will be supervised by the trainer during the exercises and workshops. Tools will be put in place to monitor the progress of the training as well as the achievement of its objectives:

✓     A Questionnaire of Satisfaction completed by the trainee at the end of the training

✓     Certificate of completion at the end of the training

✓     Call for follow-up of Training within 3 weeks to assess understanding and implementation

✓     Supporting material will allow the trainee to write the key points and follow the flow of this module

✓     Supporting documents will be sent via mail when the module is finished

Day 1:

Morning: The power of creating a winning brand

  1. Know your why – the heart of branding

  2. USP – how to define it and your value

  3. Verbal identity – communication for your target market

  4. Visual identity – Tools to create and design what you need

Afternoon: The aim of Marketing

  1. How to analyse the occupation rate to understand the marketing activities to create

  2. Understand the diary management to optimize all marketing activities

  3. How the marketing can affect each steps of the customer journey through a SWOT


  4. Managing customer satisfaction and testimonials to increase new customer base

Day 2:

Morning: The strategy to attract New clients and generate loyalty

  1. Identification of customers

  2. Optimise the customer database

  3. Case Study

  4. Qualification of the database and utilization of KPIs (Key Performance Indicators)

Afternoon: The art of communication

  1. 3 types of messages – informational, educational and promotional

  2. Focus on the digital communication

  3. The strength of video making

Day 3:

Morning: Marketing Activities

  1. Marketing activities to acquire new clients without devaluing your brand

  2. Marketing activities to retain existing clients without devaluing treatments costs

  3. Yield management – Definition and management of tools available

Afternoon: Your Marketing calendar

  1. Time management: how to organize yourself and make time for your marketing activities?

  2. Creation of a Yearly Marketing calendar

  3. How to delegate when possible

  4. Learn the follow ups necessary to run a successful campaign


TC: non refundable – Can be exchanged with other Delforge + Co Modules within 6 months

“Tell me and I forget, teach me and I learn, involve me and I remember” - Benjamin Franklin