Once you have the foundations of your website, you can gradually build up the layers over time. This will generate greater impact for your customers who will not only spend time on your site but hopefully spend money.
There are trends regarding websites you might want to follow, and it's easy to implement them:
Before and after photos
are a good way to show off your brand and skills. However, do pay attention to detail. For example, if you're creating a picture of a beautiful haircut, do ensure the cut off hairs are swept away or are not in shot. Or if it's a photo of before and after eyebrow wax, make sure the subjects skin has recovered from the redness that can sometimes occur.
is a great way of pushing your SEO with all the keywords you'll be using. However, do ensure if you start a blog you're updating it regularly otherwise it does look abandoned. Follow the brands or salons you aspire to, the competition winners within your industry so you have an idea of what they are doing and what makes them popular. Find your voice and be unique.
You can have a section with offers and promotions
these are always a good way to attract clients but should not be prominent as it will seem like your brand only functions that way. Ensure they are found on a tab but not at the top of the website. Be discreet.
it's a good idea to create a retail area within your website for customers to make a purchase. Alternatively, if you don't want to go down that route, perhaps an education tab where customers can read about the products you sell. If a customer looks for a certain brand on Google, you have a greater chance of being found.
creating a partnership with a local business is worth shouting about, sharing a link to each other’s websites can generate a flow of new customers to your website and vice versa.
It is worth constantly visiting other websites to see what you like or dislike. Also ensure you keep yours up to date.
It's also important to create a website that's compatible for mobiles. Mobiles and tablets are now used more than laptops.