Optimising online conversion

By using the analytics tools you can work out when your audience are most receptive to your posts and what type of posts are the most successful.

Which posts are creating conversion? What time of the day is best to post? Which posts are gaining followers? Which posts are creating interaction?

A really simple way to increase conversion is to think about your customer journey.

Think of the following when trying to get a customer to book online:

  •  A customer comes across your social media or is already a fan but a recent post appears on their feed.
  • The customer wants to book an appointment but before they do so they want to check when you’re open. By having your opening hours and address on your Facebook profile you’re giving the customer all the information they might want without them having to search for it.
  • The customer is drawn to the Book Now button on social media or website. All you need to think about is finding a call to action button where you can direct customers straight to the online booking facility.

If you reduce the barriers a customer has in booking you will optimise conversion.

If they're unsure about the service, times you're open or your address etc then they may just start looking elsewhere.

Go through the different ways in which a customer might come across you and think about their journey in booking an appointment.

  

Summary: 

OPTIMISING CONVERSION

1.    Engage your customer.

2.    Define the customer journey on Social Media

3.    Reduce barriers