Basic Facts about Social Media Platforms

BASICS/ FACTS

 

Facebook

 

world’s largest social network

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1 billion users worldwide

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users can post, comment and share content

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2.5 billion pieces of content shared a day

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attract new clients and keep in touch with existing customers

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build up brand loyalty

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share expertise

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advertise exclusive offers

 

Twitter

 

bite-size updates

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140 character messages

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560 million active users

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share news updates, links or one-liners

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follow your suppliers, customers and influencers

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interact directly with your customers and upload photos

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use Twitter hashtags

 

Instagram

 

sharing platform for photos and short videos

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over 150 million monthly users

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subscribe to brand pages

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view popular pictures and videos across the network

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search using keywords and hashtags

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apply filters

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feature your clients and advertise competitions

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share photos and videos across other platforms

 

Pinterest

visual discovery tool

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simply share and create image collections

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20 million active users

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create and share boards

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pin’ different ideas to boards for visual inspiration

 

Other social media platforms:

LinkedIn: business orientated social networking where you can still advertise your services

Google+: social network by Google that allows brands and users to build circles

Tumblr: micro-blogging platform that allows users to publish text, images and other content

Reddit: social news and content network

Set up your social media according to your needs: choose who you want to target and set up a plan of action asking yourself the following:

  • Should I keep the Social Media I currently have?

  • Who do I want to target and which Social Media are they likely to use?

  • How many hours can I realistically put aside for Social Media?

  • What content can l generate?

  • How can I generate it? (videos, stories etc?)

 

Once you have answered, create the grid:

 

WHO DO I WANT TO TARGET?

WHICH MEDIA DO I WANT TO START/CONTINUE?

WHAT CONTENT CAN I CREATE?

WHEN CAN I CREATE IT BY?

WHO CAN HELP ME?

WHICH CAMPAIGN WILL I USE?

WHICH MEDIA PLATFORMS DO I HAVE?


Now you have assessed your social media, you are ready to create your campaign.