There are so many tools available for your business help create and grow a successful social media campaign.
There are third party tools for scheduling such as Hootsuite, Buffer, Tweetdeck.
Facebook has its own native scheduling tool. It all depends what you prefer and what outcome you're looking for.
There are also tools to measure success. Some of the scheduling tools have analytics built in or you can use things like Twitter Analytics or the native Facebook analytics tool.
If you have a website, you should be using Google Analytics to track all traffic. With this tool you can track your social media traffic and set up goals for conversion. You can track how long social media followers are on your site and how many of them book an appointment online.
Utilise the tools available
Create a successful campaign
Look into Hootsuite, Buffer, Tweetdeck or Facebook
Use Google Analytics to track all traffic
Use Google Analytics to assess your Social Media followers habits