I have a New Customer, my aim is for them to return. These are the 5 elements that will make a customer want to return to you:
1. Excellent booking
The customer journey starts from the minute the customer decides to book a treatment at your salon. The smoother the process, the more impressed they will be. A good start will instill a sense of trust.
2. Customer data
It’s all about the data! The more information you have about a New Customer, the more you can communicate with them. It's important to ensure your team are meticulous with their data inputting.
3. Customer consultation
Is the only way to create targeted marketing answering to the needs of the client. Customers like to know they are being listened to.
4. Follow up
Following up on your client’s first visit brings a special touch to the relationship. Whether it's a phone call to ensure everything was satisfactory, or an email to see if she/he is managing with her/his home care advice - it's a caring touch and one that will be appreciated by the client.
5. Welcome pack
Sometimes we are far too busy to worry about every single customer that comes through the door. So why not create a welcome pack for each new client. Creating a welcome pack can make your client feel well attended to while you get on with the day to day running of the salon.
Valerie Delforge - Founder and CEO of Delforge + Co
Judge, Key Note Speaker, Commercial Trainer & Coach for the Beauty Industry
Become Commercially aware